Identity

REAL by David Rico

REAL is a training space built around a simple idea: caring for the body through conscious wellbeing. It combines high-quality training with a balanced environment inspired by nature, creating an experience where movement flows naturally and every session is designed to train with intention, improve performance, and feel better.

The brand is built on three core principles: conscious wellbeing, unique training, and exclusive comfort. With a clean, elegant, and understated identity, REAL communicates strength, calm, and authenticity, proposing a smarter way to train the art of feeling well.

Industry

Sports

Year

2026

Dom Pérignon vineyards from the sky
Dom Pérignon vineyards from the sky
Vine leaf
Vine leaf
Dom Pérignon vineyards from the sky
Dom Pérignon vineyards from the sky
Dom Pérignon vineyards from the sky
Dom Pérignon vineyards from the sky
Vine leaf
Vine leaf

The art of feeling well

David Rico

Founder

More Projects

Campaign

HOLO By Velites

Campaign

HOLO By Velites

Identity

BASSLINE

Identity

BASSLINE

Identity

BASSLINE

Identity

ARCADIA

Identity

ARCADIA